GLOBALink | 2026 Winter Olympics fuels business boom in subtropical China

Southeastern China's Fujian Province rarely sees snow, yet it has grown into a manufacturing base for winter sports equipment, with exports surging in 2025 on the back of demand linked to the 2026 Winter Olympics. Customs data showed Fujian's winter sports equipment exports jumped 51.6 percent year-on-year to 220 million yuan (31.7 million U.S. dollars) in 2025.

Find out how companies in the city of Xiamen have seized upon the opportunities brought about by the Winter Games.