Bilingual·Foreign Business｜钱包，生活，还有我

受访中国消费者对使用人工智能 (AI)、语音和机器学习等新科技更感兴趣 ——尤其是人工智能助理、在线广告/购物意向预测、音乐推荐和智能家居设备等。

他们 (59%) 也比全球消费者 (37%) 更习惯只在网上购物；而73%受访中国消费者表示他们宁愿丢失钱包，也不愿丢失智能手机。

毕马威中国全球战略服务合伙人兼消费品零售行业咨询业务主管林伟表示：“今天，数字化转型迫在眉睫，零售商必须创建一个真正互联的企业来利用数据的力量发展业务。”

调查显示，70%受访中国消费者指出，他们喜欢品牌或企业经常使用社交媒体直接与消费者沟通；

79%的中国受访者表示，在他们经常光顾的品牌当中，懂得利用社交媒体与消费者互动相当重要（全球平均水平分别为55%和48%）。

79 percent indicated that an engaging social media presence is important among the brands they consistently purchase from (global average stands at 55 percent and 48 percent, respectively).

The survey highlights that 70 percent of China respondents claimed they like a brand or company frequently using social media to speak to them directly as a consumer;

“Today, it is imperative that retail companies think more about digital transformation to create a truly connected enterprise to harness the power of data.” says Wei Lin, Partner, Global Strategy Group, Consumer & Retail Advisory Lead, KPMG China.

They are also more accustomed to only shop online (59 percent) than their global peers (37 percent); 73 percent said they would rather lose their wallet than their phone.

China respondents are more interested in using ‘new tech’ such as AI, voice and machine learning — particularly virtual personal assistants, online shopping ads/purchase prediction, music recommendations and smart home devices.